PWWWS [Nadiya Fyle]

March 26, 2021
Written by: Lottie Lightfoot

Nadiya Fyle is the human equivalent of a steam train – a person who approaches everything with a determined, single-minded focus. Over the years, Nadiya has honed in her skills as a Communication expert  working her way up to the well-deserved position of VP Director which she currently holds at Golin; a PR agency with plenty of big-name clients such as Unilever, Crayola, and Cadbury’s on their roster.

Since graduating from the University of Leeds in 2002, Nadiya has been hellbent on building strong industry connections and a contact book most PR & Communication professionals would die for. Early roles saw Nadiya as a communications consultant for Gabrielle Shaw Communications, where she assisted with strategy for the Peroni Nastro Azzurro brand, and as an account manager for Sputnik Communications in London.

In 2009 when Nadiya burst into the boardroom, landing a hard earned role as Associate Director for Ketchum Amsterdam – a Dutch-based PR and communications company. There, Nadiya led as a problem-solver for brands and their teams, developing communication strategies that were both impactful and highly engaging.. Nadiya played a key role in developing global campaigns for household names such as Philips, MasterCard, and Procter & Gamble. After several years with Ketchum, Nadiya levelled up in  her career with a more senior role as a Director for the PR agency DeVries.

Nadiya has moved through the Comms world with a steadfast determination. We’d be lying if we said it was a piece of cake. And she’d be the first one to agree. Her achievements are the product of hard work and an insatiable drive and determination which is coupled with a fiercely optimistic outlook on life. But Nadiya’s achievements aren’t just personal to her – her success means so much more. Women aren’t often seen in boardrooms – BAME women even less so. In 2018, it was revealed that women hold just 16.9 percent of board seats globally. Women who hold board chair positions are even scarcer, with the figure standing at 5.3%. In the UK, boards have less than a quarter of female representation (22.7%).

Nadiya’s board membership isn’t just hard earned – it’s a leap forward in the right direction. It is an inspiring show of how to shatter glass ceilings not only for women who look like her but for single-mothers like her trying to raise strong, empowered daughters to see no limits.

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