PWWWS [Abadesi Osunsade]

January 17, 2021
Written by: Lottie Lightfoot

There’s no one more inspiring or influential to kickstart our Profiles We Wish We Shot monthly article series (PWWWS) than Abadesi Osunsade. A talented, tenacious trailblazer, she’s been shaking things up in London’s Tech scene for fifteen years. She’s a creative technologist and the founder of Hustle Crew, a careers development platform that aims to diversify the tech industry.

Tech is an area that’s been in need of diversification for some time. While more women are entering the Tech space than ever before, making up a 20% share of the IT workforce to be exact, there is still a startling lack of BAME (black, Asian, or minority ethnic) representation. Just 4% of the UK tech workforce is BAME, with black women only comprising 0.7% of the workforce.

Abadesi conceived Hustle Crew to tackle these disparities in order to level the playing field for underrepresented minorities in Tech. Through Hustle Crew, she aims to empower the next generation of tech leaders and entrepreneurs. They host career skills workshops for those looking to enter the field. They also host workshops geared towards companies who need help addressing bias in the workplace and becoming more inclusive. In addition to Hustle Crew, Abadesi is also the Co-Founder for Future Start Up Now, a training program to help underrepresented young people break into the tech industry.

Beyond founding Hustle Crew and Future Start Up Now, Abadesi’s work history is plentiful and varied. After scoring a much sought after Editorial Internship at the Financial Times, she went on to work for a range of reputable tech companies including UK based venture capital firm Backed and Groupon. Other notable roles under her belt include her position as  Head of Maker Outreach at Product Hunt and Key Account Manager for Amazon.

Abadesi has certainly earned herself the credentials of ‘One-to-Watch’ in the UK Tech world. Her achievements have earned her a nod from Forbes, landing her a coveted spot on their 25 Black Business Leaders To Follow list in 2020. She’s gained additional recognition on  Computer Weekly  Top 50 Women in Tech list. She’s also been featured in a variety of  noteworthy publications, including the Financial Times, Marie Claire, and TechCrunch.

As a young black woman in an industry where the odds are heavily stacked against her, Abadesi is emerging as a rising star, breaking down barriers unapologetically. Not only is she showing up for BAME women, but this is also a young woman on a mission to encourage and inspire others into doing the same. Hats off to her!

Are you ready to show up?

Photographer: Francis Augusto

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