[Elina Willert]

April 1, 2019
Written by: Babou Olengha-Aaby

Shooting inspiring female entrepreneurs never gets tiring. Especially when we get to discover them early on in their journey. Meet [Elina Willert] Co-Founder and until recently CEO of Playpulse. Her company, Play Pulse, turns high-intensity interval training on gym bikes and soon rowing machines into a fully-fledged computer gaming experience. In short, they turn exercise into a video game. Yes you heard correctly, into a video game! Making exercising more accessible and fun for everyone. Their goal is to motivate more people to exercise and battle sedentary lifestyles across the globe. They are on a mission to bring ‘Gamexercize’ to the masses! And we wholehearted champion that! Fun fact, they recently got Norwegian Prime Minister AnnaSolberg on a gym bike to test Play Pulse out! Kudos.

Since we shot Elina’s portrait two years ago, her startup has come a long way. They’ve raised over 300 million kroners in funds from both the Research Council and NTNU Discovery, Norway’s leading tech incubator STARTUPLAB through their investor community, Founders Fund. Got further funding from the accelerator program nHack and AngelChallenge investor program in Trondheim.

But what we admire the most about Elina is her mental focus. As she explains it best on her LinkedIn profile: “I really thrive when there is action, especially when it comes to bringing new products to the market. I have an open and positive nature that makes me a natural communicator. My experience from entrepreneurship and intrapreneurship has thought me the importance of always doing my absolute best to reach business targets.”

Oh and did we mention that Elina holds a double Masters in Engineering. Enough said!

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