Profile[me] is an on-demand portrait photography platform delivering Visibility-as-a-Service to women in business globally. But don’t be mistaken we are not your ordinary portrait photography service. We are people-powered, impact-driven and technology-enabled. We’re on a bold mission to raise the visibility of 1 billion women in business. Yes, that’s right. 1,000,000,000 billion. It’s audacious, it’s crazy, it’s going to be challenging but we’re big believers in the power of intentionality. In the words of Simon Sinek: We’re playing for the infinite game.
Why? Because women represent the majority of the world’s population, 75% of the world’s unpaid care work and 1.2 billion of the globe’s active workforce. Yet, women’s contribution simply goes unrecognised. Women appear to be missing and falling short in every socio-economic metric that matters. And the narrative and images we are constantly shown and fed are of women still don’t, can’t and won’t. And while we agree that women’s absence is visibly felt everywhere, in every industry known to ‘man’- from politics, tech, to the boardroom, to media pages and beyond. We are on a mission to change the optics.
By leveraging the power of Technology, Photography and Storytelling, we place our focus on showcasing the very women who are starting up, rising up, levelling up. The women who choose to show up daily. In doing so, we hope to change the way we all see business. One woman, one portrait, one shoot, one profile, one industry at a time. And in turn, empower the next generation of young girls to show up and see all that they can be. That’s what we call impact.